Reverse Home Mortgage Lenders, Massachusetts, Connecticut

April 4, 2008 FOR IMMEDIATE RELEASE

Massachusetts Mortgage Company Grows by Doing Right by Seniors.

While the mortgage industry is going though tough times, one Massachusetts company is attracting new customers and investors by doing the right thing for its senior clients.

The company, Your Home for Life, is a recent recipient of a substantial investment by the Revmore Investing Group, a private equity firm.

Your Home for Life offers reverse mortgages to senior homeowners. But unlike most other companies in the reverse mortgage field, Your Home for Life won't sell its clients annuities or recommend investments of any kind.

"Our entire focus is on helping seniors get the income they need without their having to sell their homes to get it," says Your Home for Life president John Brodrick. "We want senior homeowners to know they have options."

Indeed, much of the Westwood, Massachusetts-based company's efforts are educational. Your Home for Life conducts year-round seminars which bring together experts in healthcare, elder law and finance to provide free information to seniors.

Brodrick says his company's policy of trying to do right by its senior clients is less a marketing strategy than a way of doing business.The company dodged the subprime bullet in its traditional mortgage business by "simply not trying to sell people property they couldn not afford so we could make a quick profit", according to Brodrick. Instead, Brodrick opted to concentrate on reverse mortgages.

"I guess you could say it was a calling because I have this evangelical attitude about reverse mortgages. Once I saw that that a reverse mortgage could be the way for seniors to get the money they need without having to give up homes, I knew that was where we needed to put our emphasis."

Reverse mortgages allow homeowners, age 62 and older, to convert the equity in their homes into tax-free cash. Most are insured and regulated by the Federal Housing Administration.

Brodrick says shoe leather and word of mouth helped spread the word about his company, now one of the largest producers of reverse mortgages in New England.

It was this "word of mouth” – in this case, favorable comments by its clients - that first attracted Revmore to the company.

Diogo Teixeira, head of the Revmore Group, had already identified reverse mortgages as a growth area suitable for investment when he heard about Your Home for Life and its enviable reputation.

"It is extraordinary for a company to be in business for ten years without one single customer complaint" says Teixeira. "We had to look into a company like that."

He describes Your Home for Life as a "forward-thinking firm with great opportunities ahead of it."

Teixera will join Your Home for Life's Board of Directors as will Brian A. Joyce, managing partner in the law firm Joyce Law Group. In addition to his law practice, Joyce represents the Norfolk, Bristol and Plymouth District in the Massachusetts Senate.

Brodrick says the Revmore investment will enable his company to reach a wider audience with its educational efforts.

However, Brodrick promises that the cash infusion won't change his company's policy of doing right by its senior clients.

"After all", he says,"we've done rather well by doing good.